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The Business Case for DevOps: How It Drives ROI in Software Development

Table of Content

In today's rapidly evolving software landscape, businesses face mounting pressure to deliver high-quality products swiftly and efficiently. DevOps, a methodology that integrates development and operations, has emerged as a pivotal strategy in modern software engineering. However, as with any significant investment, organizations must justify the costs associated with DevOps adoption by demonstrating a clear return on investment (ROI).

Why Businesses Must Justify DevOps Investments

Investing in DevOps entails allocating resources to new tools, training, and process overhauls. To secure stakeholder buy-in, it's essential to illustrate how these investments translate into tangible benefits, such as reduced operational costs, enhanced product quality, and accelerated delivery timelines. A comprehensive understanding of DevOps ROI enables organizations to make informed decisions and prioritize initiatives that yield the highest returns.

The Growing Role of DevOps in Modern Software Engineering

DevOps has transitioned from a niche practice to a mainstream approach in software development. By fostering collaboration between development and operations teams, DevOps aims to streamline workflows, enhance system reliability, and facilitate continuous delivery. This cultural and technical shift not only accelerates product releases but also ensures that software solutions are robust and aligned with user needs.

Key Metrics That Define ROI in DevOps Adoption

To effectively measure the ROI of DevOps initiatives, organizations should focus on key performance indicators (KPIs) that reflect both financial and operational impacts. These metrics include deployment frequency, lead time for changes, mean time to recovery (MTTR), and change failure rate. By monitoring these KPIs, businesses can assess the efficiency and effectiveness of their DevOps practices and identify areas for improvement.

Measuring DevOps ROI: Key Financial and Operational Metrics

To quantify the benefits of DevOps adoption, organizations should monitor specific financial and operational metrics that reflect performance improvements.

Deployment Frequency and Lead Time: How Speed Translates to Profitability

Deployment frequency measures how often an organization releases new features or updates to production. A higher deployment frequency indicates a more responsive development process. Lead time for changes refers to the duration from code commit to deployment. Shorter lead times signify greater efficiency. Improving these metrics can enhance customer satisfaction and drive profitability.

Change Failure Rate and Mean Time to Recovery (MTTR): Reducing Risk and Downtime

Change failure rate assesses the percentage of deployments that result in a failure requiring remediation. A lower change failure rate indicates more reliable releases. MTTR measures the average time taken to restore service after a failure. Reducing MTTR minimizes downtime and its associated costs, thereby mitigating risks and enhancing system reliability.

Developer Productivity and Operational Efficiency: Measuring Cost Savings

By fostering a culture of collaboration and leveraging automation, DevOps enhances developer productivity and operational efficiency. Metrics such as code commit frequency, the number of automated tests, and system uptime can provide insights into these improvements. Enhanced productivity and efficiency translate into cost savings and better resource allocation.

DevOps and Cost Optimization: Eliminating Inefficiencies

Implementing DevOps practices can lead to significant cost optimization by addressing inefficiencies in the software development lifecycle.

Infrastructure as Code (IaC) and Cloud Cost Management

Infrastructure as Code (IaC) allows organizations to manage and provision computing resources through machine-readable configuration files. This approach enhances scalability and consistency while reducing manual configuration errors. When combined with cloud services, IaC enables efficient resource utilization and cost management, as infrastructure can be scaled up or down based on demand.

Automation-Driven Cost Reduction in Software Development

Automation is a cornerstone of DevOps, encompassing areas such as testing, deployment, and monitoring. By automating these processes, organizations can reduce the time and effort required for manual tasks, leading to cost savings. Automation also enhances accuracy and repeatability, further contributing to operational efficiency.

Reducing Technical Debt Through Continuous Integration and Deployment

Technical debt refers to the implied cost of additional rework caused by choosing an easy solution now instead of a better approach that would take longer. DevOps practices like continuous integration and continuous deployment help in identifying and addressing technical debt early in the development process. By maintaining code quality and ensuring regular updates, organizations can minimize technical debt and its associated costs.

DevOps: How It Drives ROI in Software Development

Enhancing Software Quality and Reducing Failure Costs

DevOps practices contribute significantly to improving software quality and reducing costs associated with failures

How DevOps Prevents Costly Software Defects and Outages

By integrating automated testing and continuous monitoring into the development pipeline, DevOps enables early detection and resolution of software defects. This proactive approach prevents bugs from reaching production, reducing the cost of fixing issues post-release. 

According to a study by IBM, the cost of fixing a bug found in production is 100 times higher than fixing it during the design phase. DevOps minimizes these costs by enforcing rigorous testing and validation processes at every stage of development.

The Role of Shift-Left Testing in Minimizing Production Issues

Shift-left testing is a DevOps practice that integrates testing earlier in the software development lifecycle. Traditionally, testing occurred in the final stages before deployment, leading to late-stage defect detection and costly rework. With shift-left testing, automated test suites run continuously, ensuring that defects are caught at the coding phase. Research from Capgemini shows that organizations that adopt shift-left testing reduce their defect escape rates by up to 40%, significantly improving software reliability and decreasing failure costs.

Automated Security Testing: Balancing Speed and Compliance

Security vulnerabilities can be one of the most expensive risks for an organization. DevOps incorporates security testing within the CI/CD pipeline through automated security scans and penetration testing. This approach, known as DevSecOps, ensures that security is not an afterthought but an integral part of the development process. According to a study by the Ponemon Institute, organizations that integrate security early into DevOps see a 30% reduction in security vulnerabilities and associated costs.

DevOps and Competitive Advantage: Revenue Growth Through Innovation

Beyond cost savings, DevOps provides a significant competitive edge by enabling businesses to innovate faster and respond to market demands with agility.

Enabling Business Agility: How DevOps Supports Rapid Market Response

In industries where time-to-market is a critical differentiator, DevOps offers a strategic advantage. Companies leveraging DevOps can release new features, updates, and fixes in days or weeks rather than months. A study by Puppet found that elite DevOps performers deploy 208 times more frequently than low performers, with change lead times 106 times faster. This speed translates directly into revenue gains by allowing businesses to capitalize on market opportunities ahead of competitors.

Customer-Centric Software Development: Increasing Retention and Satisfaction

DevOps facilitates continuous feedback loops between development teams and end-users, ensuring that software evolves based on customer needs. Continuous deployment enables businesses to roll out incremental updates and A/B test features, improving user experience and engagement. Research by Google Cloud found that organizations practicing DevOps see an increase in customer satisfaction scores due to more reliable and responsive software.

Case Studies: How Industry Leaders Use DevOps to Drive Profits

  • Amazon: Amazon’s DevOps-driven approach allows it to deploy new code every 11.7 seconds. This agility ensures rapid innovation, leading to higher customer satisfaction and increased revenue.
  • Netflix: Netflix leverages DevOps automation to release updates daily without service disruptions, enabling it to scale seamlessly and maintain its market dominance.
  • Etsy: Etsy’s transition to DevOps reduced deployment times from hours to minutes, improving customer experience and boosting revenue growth.

The Role of DevOps in Scalability and Business Expansion

As businesses grow, scalability becomes a crucial factor in maintaining operational efficiency. DevOps plays a vital role in ensuring software development scales seamlessly.

Scaling Software Development Teams Efficiently with DevOps Practices

DevOps practices, such as Infrastructure as Code (IaC) and microservices, allow organizations to scale development teams without increasing operational complexity. By automating infrastructure provisioning and deployment processes, teams can work independently on different components, speeding up development cycles.

Cloud-Native DevOps: Achieving Cost-Effective Growth

Cloud-native DevOps enables businesses to scale dynamically based on demand, optimizing resource allocation and reducing costs. A study by Gartner found that companies using cloud-native DevOps achieve lower operational costs while maintaining high availability.

Global Deployment Strategies: Expanding Market Reach Without Overhead

For organizations looking to expand into global markets, DevOps simplifies multi-region deployments through automated pipelines and containerization. Tools like Kubernetes allow businesses to deploy applications consistently across different geographical locations, ensuring minimal latency and high availability.

Read More:

DevOps Culture and Its Impact on Employee ROI

A strong DevOps culture not only enhances software delivery but also improves employee retention and productivity, contributing to overall business ROI.

Developer Experience and Retention: Reducing Hiring and Training Costs

High-performing DevOps teams experience lower turnover rates due to improved job satisfaction. According to a study by DORA, companies with a strong DevOps culture see a 2x increase in employee retention compared to traditional IT organizations. Retaining skilled developers reduces hiring and onboarding costs, leading to long-term savings.

Collaboration and Productivity Gains from Breaking Silos

DevOps breaks down silos between development, operations, and security teams, fostering a collaborative work environment. This alignment improves communication, reduces inefficiencies, and accelerates project timelines. 

Psychological Safety and Innovation: Creating High-Performing Teams

A DevOps culture encourages psychological safety, where employees feel comfortable experimenting and taking risks without fear of blame. This mindset fosters innovation, leading to more creative problem-solving and higher-quality software.

Overcoming DevOps Adoption Barriers to Maximize ROI

Despite its benefits, organizations often face challenges in fully realizing DevOps ROI. Addressing these barriers is crucial for success.

Addressing Resistance to Change: Strategies for Executive Buy-In

Leadership support is critical for successful DevOps adoption. Executives need to understand the financial and strategic benefits of DevOps to drive organizational buy-in. Communicating ROI through metrics like reduced lead times and lower failure rates can help secure support.

Common Pitfalls That Reduce DevOps ROI and How to Avoid Them

  • Lack of Automation: Manual processes slow down development and increase errors.
  • Insufficient Training: Teams must be equipped with the right skills to maximize DevOps tools and practices.
  • Poor Metrics Tracking: Without measuring key DevOps KPIs, it’s difficult to assess progress and optimize workflows.

The Role of DevOps Consulting and Training in Accelerating ROI

Engaging with DevOps consultants and investing in training programs can fast-track adoption and maximize ROI. Many companies, including Google and Microsoft, offer structured DevOps training and certification programs that help teams implement best practices efficiently.

Future Trends in DevOps ROI: What Business Leaders Need to Know

As technology evolves, DevOps continues to innovate, unlocking new opportunities for cost savings and efficiency.

AI and Automation in DevOps: Enhancing Cost Savings and Efficiency

AI-driven automation is transforming DevOps by optimizing CI/CD pipelines, predicting system failures, and automating incident response. Gartner predicts that by 2025, AI-driven DevOps will reduce downtime costs by 40%.

The Rise of FinOps: Managing Cloud Costs to Improve DevOps ROI

FinOps, or financial operations for cloud computing, is gaining traction as businesses seek to optimize cloud spending. By integrating FinOps with DevOps, organizations can track and control cloud expenses, improving overall ROI.

Conclusion

DevOps delivers measurable ROI through cost savings, faster time-to-market, improved software quality, and enhanced scalability. By integrating automation, AI, and cloud-native strategies, businesses can maximize efficiency and profitability.

Organizations that invest in DevOps experience sustained growth, increased customer satisfaction, and long-term financial gains. As DevOps continues to evolve, companies that embrace its principles will remain competitive in the digital economy.

 

References:

Quantifying the Cost/Benefit Case, IBM, 2010

A properly implemented holistic shift-left strategy makes the impossible – possible, Capgemini, 2022

The Role of Transparency and Security Assurance in Driving Technology Decision-making, Ponemon Institute, 2021

Puppet’s 2024 State of DevOps Report Reveals Security is Strengthened by Platform Engineering, Puppet, 2024

State of DevOps Report 2023, Google Cloud, 2023

The Future of DevOps Toolchains, Gartner, 2023

Competitive Advantage through DevOps, Harvard Business Review, 2019

 

Dat Le

About the author

Dat Le

Driven by my enthusiasm for technology, my writing combines tech knowledge with sharp insights into market dynamics. I am dedicated to creating articles that inform, and enrich readers' understanding of the ever-evolving tech world, ensuring every piece is a comprehensive and insightful exploration.
Frequently Asked Questions (FAQs)
How Do You Calculate DevOps ROI?

DevOps ROI is calculated by measuring the benefits gained from DevOps adoption (such as cost savings, revenue growth, and efficiency improvements) against the total investment in DevOps tools, training, and process changes. Key metrics include deployment frequency, lead time for changes, change failure rate, and mean time to recovery (MTTR). A high ROI results from faster releases, reduced downtime, and improved developer productivity, ultimately leading to higher customer satisfaction and business profitability.

What Are the Key Metrics for Measuring DevOps ROI?

Key metrics for DevOps ROI include deployment frequency (how often releases happen), lead time for changes (time from code commit to production), change failure rate (percentage of failed deployments), and MTTR (time taken to recover from failures). Financial metrics like cost savings from automation, revenue growth from faster feature rollouts, and reduction in rework costs also play a crucial role. Tracking these metrics helps businesses optimize DevOps adoption for maximum efficiency and profitability.

How Can DevOps Reduce Software Development Costs and Improve ROI?

DevOps reduces costs by automating repetitive tasks, optimizing cloud infrastructure through Infrastructure as Code (IaC), and minimizing technical debt with continuous integration and deployment. Automation lowers labor costs, speeds up testing, and reduces errors, while efficient cloud resource management prevents overspending. Companies adopting DevOps have seen up to 40% lower infrastructure costs and 5x faster deployments, leading to significant ROI improvements through reduced expenses and accelerated revenue generation.

How Does DevOps Improve Business Agility and Revenue Growth?

DevOps enhances business agility by enabling rapid software releases, reducing time-to-market, and improving customer satisfaction through continuous updates and feedback loops. High-performing DevOps teams deploy 208 times more frequently, allowing businesses to respond faster to market demands, enhance user experience, and maintain a competitive edge. Companies like Netflix and Amazon leverage DevOps to roll out updates within minutes, leading to increased customer retention, higher revenue, and sustained market leadership.

What Are Common Barriers to Achieving High DevOps ROI and How Can You Overcome Them?

Common barriers to DevOps ROI include resistance to change, lack of executive buy-in, incomplete automation, and security concerns. To overcome these, businesses should demonstrate ROI through KPI tracking, invest in automation, foster a DevOps culture through training, and integrate security within DevOps (DevSecOps). Starting small with measurable improvements and scaling gradually helps maximize ROI while ensuring smooth DevOps adoption.

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The right to erasure: You have the right to request that Our Company erase your personal data under certain conditions.The right to restrict processing: You have the right to request that Our Company restrict your personal data processing under certain conditions. The right to object to processing: You have the right to object to Our Company's processing of your personal data under certain conditions.The right to data portability: You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions. The right in relation to automated decision making and profiling.The right to non-discrimination: Our company is not allowed to discriminate against you. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email info@enlabsoftware.com or call us at +84 983757506. Privacy policies of other websites.Our Company website may contain different links to other websites. However, Our Privacy Policy applies only to our Website. In case you click on links to other websites, any emerging privacy issues should be governed by the companies that own these links. Changes to our privacy policy . Our Company keeps the privacy policy under regular review and adaptation to changes in legislation, changes of applicable privacy standards, changes in our offer, or changes in the processing of personal data. Any major changes will be notified via emails provided by you. How to contact us.If you have any questions about Our Company's privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. Enlab Software Co., Ltd. Address: 27 Che Viet Tan Street, Danang, Vietnam.Email: info@enlabsoftware.com .Phone: +84 983757506. Privacy Policy At Enlab Software, we believe that our integrity reflects by the transparency in how we collect and use your data. As our business serves global clients, we make an effort to make us comply with laws and compliance such as GDPR, CCPA, and Canada, Australia, and UK laws. We commit ourselves to collect and process your personal data lawfully, fairly, and in a transparent manner. Enlab Software's privacy policy governs the privacy of any use on the Enlab Software website, enlabsoftware.com, and services developed and owned by Enlab Software. This privacy policy will help you better understand how our organization collects, uses, and share your personal data that we receive directly and indirectly when you use our Website and our Services. This privacy policy is latest updated on Jan 01, 2021.What data we collect.We only gather necessary data that is needed to allow you to use our Website, and only for the purposes specifically described in this Policy. By using the Website, you consent to the collection, use, disclosure, and other forms of processing of your information in the manner, provided in this Policy. Personal data: While browsing on our Websites and using our Services, you could be required to provide us with personal identification information (PII) that may include but is not limited to name, email address, phone number, country of residence. We may use your personal data to contact and offer you a service upon your specific requests. We may use your personal data to send you newsletters, marketing materials related to your interests, or useful to businesses. Project data: We collect information about your project requirements provided by you via the "contact us" form, phone call between two parties, or any other means of communication. We are willing to sign the NDA as your request before any information is disclosed. But even in the case without a signed NDA, we still do not disclose all your project information to any third party for any reason as integrity and confidentiality are our ethical principles. Usage data: We may also collect information that shows your access and usage of our Website. The Usage Data includes your log-ins, cookies device information, IP address to identify you, and your use log. Tracking and cookies data: We use cookies and similar tracking technologies to track your activities on our Website and retain several specific information. We further define Cookies Policies that help you understand how we use these technologies, including a list of other companies that place cookies on our sites and clear guidance over how to control your cookie privacy. How we collect your data.When browsing on Our Website or receiving our service, you directly provide us with most of the data we collect. We collect data and process data when you: Voluntarily fill out the forms on our Website, services, products.Use or view our websites, services, products via your browser's cookies.Our Company may also receive your usage data indirectly from the following sources: Third-party analytics platforms.Third-party marketing automation platforms.Third-party advertising platforms.We carefully work with prestigious companies and service providers to ensure all of your data is seriously protected not only by us but also by our partner. How we use your data.Our Company collects your data to serve several specified, explicit, and legitimate purposes below, which comply with "purpose limitation" in GDPR compliance.To provide, operate, and maintain Our Website and Our Services. To offer suitable Services related to Your Requests on Our Website. To provide you news, special offers when you opt-in as Our Subscribers.To notify you about changes to Our Services.To analyze the purpose of Our Service improvement. To remember your preferences data for your next-time visit.To advertise you with our special offers we think it could be useful for you. To detect and prevent technical issues, abusive and fraudulent uses of Our Website and Services. How we store and retain your information.All of your personal data collected by us is stored on our information systems, owned and operated by Enlab Software. And a part of it is stored in the cloud systems.We will retain your information for the purposes stated in this privacy policy, such as improving our service's functionality, strengthening security, and serving our internal analysis. We also retain your data as long as necessary to comply with our legal obligations, resolve emerging disputes, and enforce our legal agreements and policies. How we protect your data. We do not sell or pass your personal data to a third party for the purposes of direct marketing without your permission. While our team works hard to protect your information and ensure security, like setting up HTTPS and monitoring our systems frequently for any possible vulnerabilities and attacks. However, we cannot guarantee the absolute security of your data on the internet environment. In case an unexpected data breach happens, we will have to disclose specific information to report to the legal enforcement authorities that we believe it is unlawful. Marketing: When you opt-in to our subscriber list or fill out the forms to download materials developed by Enlab Software, Our Company would like to send you information about our Products and Services that we think may be useful for you. You could opt-out at any time you want. You have the right at any time to stop Our Company from contacting you for marketing purposes or giving your data to other members of Our Company. "Do not track" requests.If you are California residents and have set business relationships with us, we do not track your data over time, and we do not respond to browser do-not-track signals. Children's personal dataOur Website does not serve children under 16 years old and does not collect any personal data of children under 16. Your rights over data. We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to be informed: You have the right to be informed by Our Company about what kind of data we collect, how we process it, and use it for purposes.The right to access: You have the right to request Our Company for copies of your personal data. The right to rectification: You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you think is incomplete. The right to erasure: You have the right to request that Our Company erase your personal data under certain conditions.The right to restrict processing: You have the right to request that Our Company restrict your personal data processing under certain conditions. The right to object to processing: You have the right to object to Our Company's processing of your personal data under certain conditions.The right to data portability: You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions. The right in relation to automated decision making and profiling.The right to non-discrimination: Our company is not allowed to discriminate against you. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email info@enlabsoftware.com or call us at +84 983757506. Privacy policies of other websites.Our Company website may contain different links to other websites. However, Our Privacy Policy applies only to our Website. In case you click on links to other websites, any emerging privacy issues should be governed by the companies that own these links. Changes to our privacy policy . Our Company keeps the privacy policy under regular review and adaptation to changes in legislation, changes of applicable privacy standards, changes in our offer, or changes in the processing of personal data. Any major changes will be notified via emails provided by you. How to contact us.If you have any questions about Our Company's privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. Enlab Software Co., Ltd. Address: 27 Che Viet Tan Street, Danang, Vietnam.Email: info@enlabsoftware.com .Phone: +84 983757506. Privacy Policy At Enlab Software, we believe that our integrity reflects by the transparency in how we collect and use your data. As our business serves global clients, we make an effort to make us comply with laws and compliance such as GDPR, CCPA, and Canada, Australia, and UK laws. We commit ourselves to collect and process your personal data lawfully, fairly, and in a transparent manner. Enlab Software's privacy policy governs the privacy of any use on the Enlab Software website, enlabsoftware.com, and services developed and owned by Enlab Software. This privacy policy will help you better understand how our organization collects, uses, and share your personal data that we receive directly and indirectly when you use our Website and our Services. This privacy policy is latest updated on Jan 01, 2021.What data we collect.We only gather necessary data that is needed to allow you to use our Website, and only for the purposes specifically described in this Policy. By using the Website, you consent to the collection, use, disclosure, and other forms of processing of your information in the manner, provided in this Policy. Personal data: While browsing on our Websites and using our Services, you could be required to provide us with personal identification information (PII) that may include but is not limited to name, email address, phone number, country of residence. We may use your personal data to contact and offer you a service upon your specific requests. We may use your personal data to send you newsletters, marketing materials related to your interests, or useful to businesses. Project data: We collect information about your project requirements provided by you via the "contact us" form, phone call between two parties, or any other means of communication. We are willing to sign the NDA as your request before any information is disclosed. But even in the case without a signed NDA, we still do not disclose all your project information to any third party for any reason as integrity and confidentiality are our ethical principles. Usage data: We may also collect information that shows your access and usage of our Website. The Usage Data includes your log-ins, cookies device information, IP address to identify you, and your use log. Voluntarily fill out the forms on our Website, services, products.Use or view our websites, services, products via your browser's cookies.Our Company may also receive your usage data indirectly from the following sources: Third-party analytics platforms.Third-party marketing automation platforms.Third-party advertising platforms.We carefully work with prestigious companies and service providers to ensure all of your data is seriously protected not only by us but also by our partner. How we use your data.Our Company collects your data to serve several specified, explicit, and legitimate purposes below, which comply with "purpose limitation" in GDPR compliance.To provide, operate, and maintain Our Website and Our Services. To offer suitable Services related to Your Requests on Our Website. To provide you news, special offers when you opt-in as Our Subscribers.To notify you about changes to Our Services.To analyze the purpose of Our Service improvement. To remember your preferences data for your next-time visit.To advertise you with our special offers we think it could be useful for you. To detect and prevent technical issues, abusive and fraudulent uses of Our Website and Services. How we store and retain your information.All of your personal data collected by us is stored on our information systems, owned and operated by Enlab Software. And a part of it is stored in the cloud systems.We will retain your information for the purposes stated in this privacy policy, such as improving our service's functionality, strengthening security, and serving our internal analysis. We also retain your data as long as necessary to comply with our legal obligations, resolve emerging disputes, and enforce our legal agreements and policies. How we protect your data. We do not sell or pass your personal data to a third party for the purposes of direct marketing without your permission. While our team works hard to protect your information and ensure security, like setting up HTTPS and monitoring our systems frequently for any possible vulnerabilities and attacks. However, we cannot guarantee the absolute security of your data on the internet environment. In case an unexpected data breach happens, we will have to disclose specific information to report to the legal enforcement authorities that we believe it is unlawful. Marketing: When you opt-in to our subscriber list or fill out the forms to download materials developed by Enlab Software, Our Company would like to send you information about our Products and Services that we think may be useful for you. You could opt-out at any time you want. You have the right at any time to stop Our Company from contacting you for marketing purposes or giving your data to other members of Our Company. "Do not track" requests.If you are California residents and have set business relationships with us, we do not track your data over time, and we do not respond to browser do-not-track signals. Children's personal dataOur Website does not serve children under 16 years old and does not collect any personal data of children under 16. Your rights over data. We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to be informed: You have the right to be informed by Our Company about what kind of data we collect, how we process it, and use it for purposes.The right to access: You have the right to request Our Company for copies of your personal data. The right to rectification: You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you think is incomplete. The right to erasure: You have the right to request that Our Company erase your personal data under certain conditions.The right to restrict processing: You have the right to request that Our Company restrict your personal data processing under certain conditions. The right to object to processing: You have the right to object to Our Company's processing of your personal data under certain conditions.The right to data portability: You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions. The right in relation to automated decision making and profiling.The right to non-discrimination: Our company is not allowed to discriminate against you. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email info@enlabsoftware.com or call us at +84 983757506. Privacy policies of other websites.Our Company website may contain different links to other websites. However, Our Privacy Policy applies only to our Website. In case you click on links to other websites, any emerging privacy issues should be governed by the companies that own these links. Changes to our privacy policy . Our Company keeps the privacy policy under regular review and adaptation to changes in legislation, changes of applicable privacy standards, changes in our offer, or changes in the processing of personal data. Any major changes will be notified via emails provided by you. How to contact us.If you have any questions about Our Company's privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. Enlab Software Co., Ltd. Address: 27 Che Viet Tan Street, Danang, Vietnam.Email: info@enlabsoftware.com .Phone: +84 983757506.

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